Business & Commercial

Sales projection of Drybase project.

Most development will largely be measured by their commercial success. This provides the enabler for further investment and the delivery of environmental and social goals of the company. In effect, it is an enabler for sustainable business.

Commercialisation is the areas where the vertically integrated skills of Locus Research come into their own, combining to provide you the team you need under one roof to enter the market and succeed.

New Means Different

The creation of ground breaking and new products and services carries a different set of requirements ranging from capital and resource requirements through to the demand for external investment.

Your own team will possess advanced skills in a range of areas but may not necessarily be conditioned to the differences, demands, and traps of delivering a very different product or service to market.

Our team has experience drawn from our involvement different sectors and have learnt form a range of real innovators and business leaders. We apply this thinking to all of our projects cross fertilising thinking between fields.

Justifying the Project Investment

Many great projects demand high quality support and justification to get through their initial hurdles with an executive management team, a board of directors or investors.

The ‘Navigator’ PDS process creates a broad view of a project. It creates a compelling and credible picture of all of the key facets of a project by evaluating and determining all of the key factors which need consideration.

The PDS document created from this process has provided the key guiding document for a wide range of projects in different industries and has withstood offshore scrutiny to deliver objective project assessment and approval.

The PDS document creates an accurate compass bearing for the project.

Attracting Inward Investment

Many projects require inward investment, even in large diversified organisations. This may be as a result of restricted capital, risk or other factors. Attracting inward investment can be critical to enable new ideas to be commercialised in a realistic timeframe with sufficient resource backing.

We can also assist with the creation of a business case including assumptions, market identification and assessment, sales assumptions and revenue projections. Our senior team can also connect you with investors and investment partners which are matched with your companies’ industry and requirements.

Our experience has been developed through firsthand experience in taking the products & services we have researched through to market with our clients and partners, learning many valuable lessons along the way.

Delivery to Market

Commercialisation also directly involves capital outlay in tooling, stock and other costs. Preparing for, and executing this phase effectively minimises errors and puts the appropriate checks in place to ensure a smooth entry to market from an operational perspective. Our product and service team and approach can assist with delivery to market.

Communication is key

Being able to effectively communicate your story, brand, product to both your internal and external stakeholders and consumers is vital.

Creating an effective pitch that includes financial projections, the sales and marketing approach, compelling visuals and a strong story is something we have a great deal of experience with.

This can be taken into market through our brand and graphic services.