Brand & Graphic

Forester Brand.   See other Brand & Graphic case studies

Our approach to brand and communication is eclectic. We have been called on to; visualise some science, explain test results, create brands, correct existing brands, communicate features and benefits, draft a product offer to investors, prepare presentations to customers in the US, deliver an ecommerce solution, all in the same month!.

We respond flexibly to meet your requirements with clarity, acuity and consistency.

Identity - old brand, new brand or rebrand?

A new brand and brand strategy can make a huge impact for a product, but often it is the basics which are not executed effectively. Consistency is the key, controlling how your brand is used throughout the value chain is critical. We provide clients with tools to enable this control, and to lift consistency in application and conformance.

A highly effective brand can be replaced when in many instances it could be just improved and made more consistent. We often talk clients out of replacing their existing brands, which have strong connections to their customers and latent potential.

Experience – a consumer perspective

Your consumers experience your brand through your products, services and communication; making these experiences informative engaging and useful will create loyal customers. With the rapid uptake of social media being inconsistent and inaccurate with your information will quickly be picked up.

Our research skills enable us to accurately understand your consumers and how to effectively communicate with them.

Attributes/Benefits/Messages

Your company will know its product/service attributes (or features)in a great deal of detail. This information however, has to be translated into the benefits it provides the customer, and then a message crafted to effectively communicate the benefit to the end consumer.

We have a strong understanding and experience in the translation of product attributes into effective benefits and messages that can form the basis of marketing and communication with the end consumer.

A technical edge

Our technical experience in a range of fields provides a useful dimension where communication requires a more detailed edge; this can range from the illustration of a technology to the communication of environmental information. We have the ability to both understand and interpret technical information to create anything from an assembly instruction, to a information dense explanation of a technical subject.