Original Product Development
Life Cycle Thinking The Locus Research blog about sustainability, applied research, design and education.
Workshops
/ April 5 2013
Recently we had great pleasure in having Sally Rosenberg join the Inspiration Sessions hall of fame to talk about her experienced corporate risk, crisis, and programme management background. Her... Read more
/ March 21 2013
Being there with your customer was the message from both speakers at the last BOP Marketing Professionals event, Turning Consumer Insights into Real Bottom Line Sales, held at the Tauranga Chamber of... Read more
/ March 15 2013
Waikato Innovation Park partnered with Callaghan Innovation to hold the first in a series of practical application workshops last week. The session drew a design engineering audience with an... Read more
/ March 8 2013
I went along to a superb session last night on Design Law run by The Designers Institute in Tauranga. If you are a freelance creative/designer/developer/product manager or you are into UX, service... Read more
/ November 16 2012
The year 2012 marks ten years since Locus Research was formed. We have enjoyed a diverse range of projects and learned a lot from the challenges, successes, and failures over the decade, whilst... Read more
/ August 16 2012
We were fortunate enough to both help in creating, and attending the recent Kiwinet Investor Engagement workshop which Chairman of Plant and Food, Michael Ahie presented at. Michael presented as a... Read more
/ August 1 2012
About 80 keen local business people from around the Bay of Plenty braved an early morning start on Friday 27 July to hear Mark Pennington talk about the importance of design and innovation in... Read more
/ July 6 2012
Yesterday I attended a workshop run by Rob Adams on Market validation which was about how to go about validating market opportunities for new products and services.
Rob is strategic consultant and... Read more
/ August 4 2011
There are three critical problems that confront anyone trying to undertake a product development. This presentation investigates how to identify a winning product, what are the ingredients of success... Read more
/ July 4 2011
Today I attended the MD&M East Conference programme which included presentations on the FDA 510(k) process by Marjorie Shulman and Semih Oktay, a presentation of product development by Carrolyn... Read more
