Original Product Development
Life Cycle Thinking The Locus Research blog about sustainability, applied research, design and education.
July 2012
/ July 6 2012
Yesterday I attended a workshop run by Rob Adams on Market validation which was about how to go about validating market opportunities for new products and services.
Rob is strategic consultant and venture capitalist based in the US. Thanks to several New Zealand companies including IRL, the NZ Investment Fund and the Ice House, Rob was bought over to deliver a series of workshops up and down the country. Read more
