Life Cycle Thinking The Locus Research blog about sustainability, applied research, design and education.

July 2010

Fixing Wool
/ July 21 2010
The following Post is in Response to the Article on Fixing Wool in New Zealand which can be found on the Prodesign website.We were interested to read the article in the current issue of Prodesign doing the rounds at the office. We work for clients in the primary sector and also in sporting and equipment and just wanted to make some comment on the article. Read more
Selling UX
/ July 20 2010
Aided by an exemplary breakfast at the Downtown Quay West bistro, those who got up early enough to catch Dan Szuc's talk on Selling UX were well rewarded. His engaging and insightful presentation drew on his decade of experience as a UX practitioner for his Hong Kong-based company Apogee Usability Asia. Some of my highlights from the presentation were: Read more
Nathan Shedroff
/ July 19 2010
“If you’re not part of the problem, you can’t be part of the solution”. Beginning with that quote from a friend of Adam Kane,  Nathan Shedroff led a fast-paced and wide ranging talk on sustainable design at Auckland's Unitec New Zealand Mt Albert campus on Tuesday 13th of July. Read more
Tribes by Seth Godin
/ July 2 2010
Stand up and be counted Tribes - Seth Godin Tribes is an excellent book about leadership, about creating movements, and marketing based on positive word of mouth. "Leadership is scarce because few people are willing to go through the discomfort required to lead. This scarcity makes leadership valuable." Read more
Google Story
/ July 1 2010
Doing it big and doing it your way The Google Story -  David A. Vise and Mark Malseed This book, The Google Story, provides a remarkable insight into one of the most influential group of individuals, and it’s a must read for any young innovator and entrepreneur. Read more