Original Product Development
Life Cycle Thinking The Locus Research blog about sustainability, applied research, design and education.
June 2010
/ June 11 2010
Scott Anthony has written a nice succint article on the Harvard Business Revew entitled 'The 4 P's of Innovation'. Having recently been through the development of a full investment proposal I appreciate the simplicity of the idea, cutting through the wades of spreadsheets to say 'Is this a good idea or not?'. The simple 4P's to evaluate an idea's potential:
Population: what is the targeted population and is it a large enough market? Read more